“Oreoing” – The realtime actions taken by digital marketing agencies to inject a brand’s presence into the social media conversations surrounding a specific situation during a live event.
Does that cover it? What am I leaving out – besides adding the word “obnoxious” after the first “The”?
Or! Do we just call this “Real-Time Content Marketing” as David Armano suggests?
Update: I think this definition needs to reflect how brands are trying to accomplish what Oreo did during the Superbowl blackout, but without a “Superbowl blackout-like” event. Getting closer?