NYTimes.com’s Plan To Charge People Money For Consuming Goods, Services Called Bold Business Move minusmanhattan: NEW YORK—In a move that media executives, economic forecasters, and business analysts alike are calling “extremely bold,” NYTimes.com put into place a groundbreaking new business model today in which the news website will charge people money to consume the goods […]
Don’t We All Have A Litttle Rebecca Black Inside? Good post by Nora McInerny [aka Noraborealis on the Tumblrz]
Don’t We All Have A Litttle Rebecca Black Inside? Read More »
Google is also adding the ability to vote plus-one on search ads. Internal tests have shown that plus-one votes increase clicks; Google won’t charge for the functionality, but expects better ads to return more plus-ones and, in turn, more clicks. Higher click-through rates can improve quality scores, meaning marketers with better ads could pay less
The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates? » Nieman Journalism Lab » Pushing to the Future of Journalism Good post. I loathe CTR as the ONLY way to determine a ‘successful’ online ad.