The Time.com ‘Sort-Of Paywall’ is Smarter than a Real Paywall

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Actually, Time Inc.’s strategy is brilliant. It’s also not really new. People magazine and People.com have been separating the print peanut butter from the web chocolate for nearly three years. I worked at People.com from 2002-2008, and it was around 2007 that folks first started repeating the word “differentiation.” Differentiation! So magical! That is: Keep the content where it originated, and where it will be most valuable.

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