The new .xxx top-level domain, scheduled to launch this fall, is causing brand managers and trademark owners anxiety. Thankfully, a “defensive registration” process is in place that allows registered trademark owners to block their marks from being abusively registered as a .xxx domain by a third party. Defensive registration can prevent unwanted affiliation between a wholesome brand and the adult entertainment industry.
Hm. If only this meant that ALL porn sites with .com domains had to give them up for the .XXX equivalent. In other words, I’m just wishing that ALL PORN on the internets would have to be a .XXX site. That sure would make blocking those sites at the public library a heckuva lot easier.