The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates? » Nieman Journalism Lab » Pushing to the Future of Journalism Leave a Comment / Uncategorized / By mykl The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates? » Nieman Journalism Lab » Pushing to the Future of Journalism Good post. I loathe CTR as the ONLY way to determine a ‘successful’ online ad.