Mathew Ingram, via Two moves that tell you everything you need to know about Twitter’s future — Tech News and Analysis

Huh. I suppose I can agree with this regarding the NFL (sorry, I did not follow the Olympics on Twitter). A couple years ago, I set up a separate twitter profile (@bigboxcarGBP) so I could live-tweet games on television while following and engaging Green Bay Packers’ beat writers and other Packer fans. It’s a fantastic experience.