http://www.youtube.com/watch?v=GuE
KIA Soul – A New Way To Roll 2010 / This or That | HD 720p (via Pubdujour)
Had a great conversation with a friend. We were talking about the “gatekeepers” in American society, and how those who don’t fit inside the box are ostracized.
Which led me to mention that I love how the original hip-hop artists defied convention, wrote their own rules. Self-determined, they managed to totally flip the music industry’s script. When they were dismissed by the major record labels, they established their own cottage industy. And just look where hip-hop is now.
My friend agreed and started singing the Black Sheep song in this hot Kia commercial. You know, the head-banging song with this hook, You can deal with this, or you can deal with that?
The song’s actual title is “The Choice is Yours.” It’s obviously not the first hip-hop classic that’s been used in mainstream advertising … but it’s always nice when one of these funky old-school cuts is dusted off and introduced to a new and wider audience.
The early hip-hop closet is bursting at the seams with great songs just like this. But hey, don’t tell Madison Avenue, okay?
Visit HipHopPress to read all about the Kia Soul Hamsters ad campaign.
Well put. That Black Sheep record was/is great. Makes the hamster ad better/tolerable, without a doubt.