Saw my first TRUCK with a QR Code on the back. Good grief.

As you can see, there was zero chance I was going to capture that code with my mobile device! Just think if it was actually moving. This was in the warehouse district in downtown Minneapolis.

A couple of months ago, @taulpaul and I discussed on twitter how absurd some marketing has become using the QR Code on creative. I joked it would only be 6 months and we’d see these things on trucks and we would all be hanging out the window while driving trying to capture the QR Code. I was wrong. It only took 1 or 2 months. (I can’t find our conversation on twitter to check!)