Please stop using the “Trojan Horse” metaphor for good content strategy. Unless you want to surprise your new readership at night & kill them.

I’m seeing this metaphor more and more often, but it always rubs me the wrong way. At least there is Jonathon Gottschall trying to explain (good post, btw) that your “Trojan Horse Content” can be “good” or it can be “evil”. But that’s a stretch good grief just stop it now.

Update: I actually ended up writing a blog post about this on Ciceron.com.