On Tuesday, Dick Costolo, Twitter’s chief operating officer, introduced some new ways Twitter will make money. Advertisers will soon be able to pay for Twitter to suggest that people follow their accounts, and next year Twitter advertising will expand to small businesses, which will be able to place ads using a self-serve system.
Twitter Introduces New Types of Ads – nytimes.com
This makes a lot of sense. However… Follower suggestions do not appear (right now) on: Twitter desktop clients, Twitter smartphone clients, and Mobile Twitter.com. Certainly, there are still a lot of tweeps who use twitter.com’s web interface, and perhaps the “New Twitter” interface will attract some of those who use Twitter Client products right now. But will advertisers be satisfied with reaching the demographic of twitter.com web only users? I don’t know.