Mr. Karp: Is it better to break things up and optimize? I don’t think there’s much precedent for it [Not just one revenue plan, but many.]. If you look at Google and Facebook, they’re ubiquitous platforms that scale the whole way through. Adwords isn’t a particularly useful or creative platform for a band debuting their first album or a photographer trying to get that gig. There’s a novel opportunity there, and we want to explore that as much as we want to make it easy for partners to participate in our network.

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