Mr. Karp: Is it better to break things up and optimize? I don’t think there’s much precedent for it [Not just one revenue plan, but many.]. If you look at Google and Facebook, they’re ubiquitous platforms that scale the whole way through. Adwords isn’t a particularly useful or creative platform for a band debuting their first album or a photographer trying to get that gig. There’s a novel opportunity there, and we want to explore that as much as we want to make it easy for partners to participate in our network.
Tumblr Tests New Tools for Users and Brands | Digital – Advertising Age
Very nicely stated, Mr. Karp.