If you want to know why nearly all companies suck at content marketing, these two charts should make it abundantly clear. Org charts? Committees? That is a good way to slow the process and lose in a world that moves at the speed of social media and memes. Oh, and then you have to add “legal review” to everything…
Less is more when it comes to creating and delivering great content marketing. Relevance and timeliness is everything. That is something you do not get out of meetings, committees and cross-functional groups.
Exactly what Mark Birch says above. Also, the part about “orchestration of content” made me wince. Can’t even type the entire sentence. Maybe it’s just me.