“Madame Chiang’s Chinese Cookbook (Translated in English)”

Early content marketing effort by Walter Brewing Company, Eau Claire, WI. 1946. Here’s the hook from the Introductory:

…As a beverage BEER is always used as an appetizer in serving a Chinese dinner, and Chinese oolong tea is served as an after-dinner beverage.

Some day I will scan in all the round images at the top of each recipe page — it’s quite a collection.

Perhaps the strangest thing I noticed was the page numbers in the footer are all non-numerical.