Klout scores feed a social media sickness

Great post. These parts stuck with me:

A couple of weeks ago, I was the keynote speaker before a jammed conference room of 300 people and here is how I was introduced:

“I’d like you to welcome our special guest Mark Schaefer, who has over 40,000 followers on Twitter and a Klout score of 71!”

He made no mention that I have written two books, teach at a university, have 30 years of international marketing experience or that I have two masters degrees.

…

Want to REALLY increase your social influence? Here’s how.

Surround yourself with people who care about you.

Do good work.

Be kind and helpful.

Just do those three things and the influence — the influence that matters — will take care of itself. OK?

Indeed. Read the full post.