In media, we have gone from the “CBS Evening News” to “The Situation Room.” We have gone from browsing the Web to always on. We have gone from personal websites to blogs to Twitter feeds. We have gone from documentaries to live feeds. We live in a world where we want what’s happening to be piped into our lives now, and there seems to be no limit to the number of windows we can have open or devices we can interact with. We are on a human-media quest for real time, and it’s time advertising joins in.