How good is that content? Well, [Associated Content CEO] Patrick Keane is the first to say that editing would be too fancy a term to apply to his process. Though he employs 15 full-time editors, they’d have about two minutes per story to devote to editing, given the 2000-story-a-day in flow. So as Keane told me, editing amounts to “making sure the title is correct, the story’s not gibberish and not created by a bot in the Philippines.”