Michael Lazerow, CEO of Buddy Media, from Posting to Facebook: Truth About Third Party Applications | DigitalNext: A Blog on Emerging Media and Technology – Advertising Age

Lazerow writes a very good post with lots of good information on the subject of Facebook collapsing scheduled Facebook posts through Third Party applications using the Facebook API.

But his quote above contradicts his earlier conclusion in his post:

If you use Buddy Media to publish to your Facebook Pages, either in the US or globally, you are safe. Your posts get through. You have nothing to worry about. They will not be collapsed or aggregated. If you are using one of the other platforms, I encourage you to be safe and confirm this with your vendor to make sure you’re not being lost in the feed.

So, Lazerow  suggests that Facebook wants updates by PEOPLE, not computers, except updates by BuddyMedia computers are okay. 

It’s probably way more complicated than that, especially after I read “Secret Whitelist Protects Top Facebook Page Management Tools From Having Posts Hidden in News Feeds”. Who knows what is going on – I don’t.

But the solution to make sure your scheduled posts are not collapsed should not be to use a whitelisted application like Buddy Media. The solution is Facebook should not collapse posts by applications sent through their API.

Let Facebook PEOPLE choose to hide updates if they are posted by a computer or posted too often. Not Facebook.