Danny Sullivan Has Words for Rick Santorum | Campaign Trail – Advertising Age

Interesting! Rick Santorum can fix his Google problem himself: post more relevant content more often than that “other” site:

One of the problems Santorum has had in ranking tops for a search on just his last name is that until relatively recently, he didn’t maintain a dedicated website about himself, a place independent of his elected office where those who wanted to know about Rick Santorum could discover more.

His campaign website has helped, but by dropping the web site and pointing everything over to the donation form, it’s as if the Santorum campaign has taken all the “votes” its earned over the past few months and tossed them all away.