Google is also adding the ability to vote plus-one on search ads. Internal tests have shown that plus-one votes increase clicks; Google won’t charge for the functionality, but expects better ads to return more plus-ones and, in turn, more clicks. Higher click-through rates can improve quality scores, meaning marketers with better ads could pay less […]
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The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates? » Nieman Journalism Lab » Pushing to the Future of Journalism
The Geico Gecko meets The AOL Way: Are display advertisers too obsessed with click-through rates? » Nieman Journalism Lab » Pushing to the Future of Journalism Good post. I loathe CTR as the ONLY way to determine a ‘successful’ online ad.