Currently drinking: #beer
March 2013
Please stop using the Trojan Horse metaphor to describe good content strategy. That is, unless you intend to surprise your new readership at night and kill them all. I see this metaphor popping up more and more often, and although I understand the general idea, it just doesn’t sit well with me. We all remember the Trojan
Mark Zuckerberg, the company’s co-founder and chief executive, said at a news conference that he wanted Facebook to be “the best personalized newspaper in the world.” Facebook Shows Off New Home Page Design, Including Bigger Pictures Holy crap dude what are you doing Facebook just stop this right now. Good grief.
Please stop using the “Trojan Horse” metaphor for good content strategy. Unless you want to surprise your new readership at night & kill them.
I’m seeing this metaphor more and more often, but it always rubs me the wrong way. At least there is Jonathon Gottschall trying to explain (good post, btw) that your “Trojan Horse Content” can be “good” or it can be “evil”. But that’s a stretch good grief just stop it now. Update: I actually ended