What’s behind the Pinterest craze? 15 super-users share their thoughts:
I’ve been kicking the tires on Pinterest a little. It’s slick. I found this great post by Arik Hanson – he interviews a bunch of heavy Pinterest users and asks these questions:
- Why do you use Pinterest?
- How much time do you spend on the platform each day/week?
- What makes Pinterest different from other social channels you spend time in?
- There’s so much talk of people not wanting to spend time on *another* social network (like Google Plus, for example). Or, chatter about people being overwhelmed by all the social media channels to participate in. Yet, here are all these folks spending HOURS on Pinterest? What do you attribute that to?
- Does Pinterest have value as a PR/marketing tool for businesses? What, if any, effective uses have you seen by brands so far?
Check it out – It’s a good read. I’m not sure I like or dislike the platform yet, but I will be building out some boards over here eventually: pinterest.com/bigboxcar/