Yes. This new competitor is like nothing business has ever seen before. They are crafty, resourceful, stealthy, subtle, potentially deadly to your company’s reputation, and seemingly untouchable.
Insidious Competition – The Battle for Meaning and the Corporate Image by Richard Telofski
We got a press release emailed to us. I think the premise of this book is more about something that already existed in real life, in social circles that stayed more private. But now it’s happening online which allows the criticisms to have a broader audience. And allows people to organize in more efficient ways. This book might have been more interesting to look at the negative AND positive ways this is happening.