{"id":9588,"date":"2011-03-31T14:49:53","date_gmt":"2011-03-31T14:49:53","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/google-is-also-adding-the-ability-to-vote-plus-one\/"},"modified":"2011-03-31T14:49:53","modified_gmt":"2011-03-31T14:49:53","slug":"google-is-also-adding-the-ability-to-vote-plus-one","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/google-is-also-adding-the-ability-to-vote-plus-one\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>Google is also adding the ability to vote plus-one on search ads. Internal tests have shown that plus-one votes increase clicks; Google won&rsquo;t charge for the functionality, but expects better ads to return more plus-ones and, in turn, more clicks. Higher click-through rates can improve quality scores, meaning marketers with better ads could pay less for a given keyword or position.<\/p><\/blockquote>\n<div class='attribution'>\n<p><a href=\"http:\/\/adage.com\/article\/digital\/google-adds-button-foray-social-search\/149645\/\" target=\"_blank\" rel=\"noopener\">Google Adds Own &lsquo;Like&rsquo; Button in Foray Into Social Search | Digital &#8211; Advertising Age<\/a><\/p>\n<p>Google adding &rsquo;+1&rsquo; to advertising as well. Smart. Facebook does this, too, but in kind of an indirect way. Ads don&rsquo;t have a &#8216;Like&rsquo; button on Facebook, but if your friend &#8216;likes&rsquo; the advertiser, then I think it says so.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Google is also adding the ability to vote plus-one on search ads. Internal tests have shown that plus-one votes increase clicks; Google won&rsquo;t charge for the functionality, but expects better ads to return more plus-ones and, in turn, more clicks. Higher click-through rates can improve quality scores, meaning marketers with better ads could pay less [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[743,1477],"class_list":["post-9588","post","type-post","status-publish","format-quote","hentry","category-uncategorized","tag-advertising","tag-google","post_format-post-format-quote"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/9588","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=9588"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/9588\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=9588"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=9588"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=9588"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}