{"id":9273,"date":"2011-05-26T15:21:33","date_gmt":"2011-05-26T15:21:33","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/magazine-editors-are-100-sure-tumblrs-are-driving\/"},"modified":"2011-05-26T15:21:33","modified_gmt":"2011-05-26T15:21:33","slug":"magazine-editors-are-100-sure-tumblrs-are-driving","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/magazine-editors-are-100-sure-tumblrs-are-driving\/","title":{"rendered":"Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can’t Prove It"},"content":{"rendered":"

Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can’t Prove It<\/a><\/p>\n

\n

ryanbrown<\/a>:<\/p>\n

\n

chrismohney<\/a>:<\/p>\n

\n

creepingjesus<\/a>:<\/p>\n

\n

Have any of you subscribed to a magazine because they have a Tumblr blog?<\/p>\n<\/blockquote>\n

Hey Noah Davis at Business Insider, I\u2019m a let you finish, but just FYI BlackBook has actually sold<\/em> magazine subscriptions directly through Tumblr<\/a> \u2014 once through Gilt, and more recently, via our own devices<\/a> because why should we share our precious moneys. So I\u2019d say we, at least, can actually kind of prove it? Also, far as I know, we\u2019re the only one to actually sell an ad campaign via a Tumblr-based campaign a la Ann Taylor\u2019s Art She Said<\/a>? Plus our magazine Tumblr predates all the ones mentioned in your article, but that\u2019s cool, I know Vogue needs some more attention and stuff.<\/p>\n<\/blockquote>\n

The Cheat Sheet<\/a>\u00a0was sponsored by Ann Taylor<\/a>\u00a0at launch, and over the course of the campaign did some novel \u201cin dashboard\u201d advertising<\/a>. Just saying.<\/p>\n<\/blockquote>\n

Very very interesting. Especially the Cheat Sheet’s experimentation with “in-dashboard” advertising.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Magazine Editors Are 100% Sure Tumblrs Are Driving Subscriptions, But They Can’t Prove It ryanbrown: chrismohney: creepingjesus: Have any of you subscribed to a magazine because they have a Tumblr blog? Hey Noah Davis at Business Insider, I\u2019m a let you finish, but just FYI BlackBook has actually sold magazine subscriptions directly through Tumblr \u2014 […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[377],"class_list":["post-9273","post","type-post","status-publish","format-link","hentry","category-uncategorized","tag-tumblr","post_format-post-format-link"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/9273","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=9273"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/9273\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=9273"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=9273"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=9273"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}