{"id":8797,"date":"2011-09-15T14:07:00","date_gmt":"2011-09-15T14:07:00","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/were-at-a-nexus-where-we-finally-put-a-dagger-in\/"},"modified":"2011-09-15T14:07:00","modified_gmt":"2011-09-15T14:07:00","slug":"were-at-a-nexus-where-we-finally-put-a-dagger-in","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/were-at-a-nexus-where-we-finally-put-a-dagger-in\/","title":{"rendered":""},"content":{"rendered":"

We\u2019re at a nexus where we finally put a dagger in the idea that social media is an actual media broadcast channel. It is not. And treating it as one has us in the wrong mentality. Facebook, online forums (like car enthusiasts sites), LinkedIn, and many other sites are places of critical conversation, celebration, critique, and advocacy. Without a plan around these communities, brands become terrified of the \u201ccritique\u201d element of social media, and go into corporate fetal positions. They fire up their crisis management PR people rather than their product managers. What do I mean by that? For example, when Apple customers flood message boards with complaints about a new operating system or an iPhone feature, they\u2019re complaining not because they hate Apple\u2014they adore Apple so much they want them to be better. And Apple listens. Do you think Apple is afraid of critique? Those millions of customers are essentially giving them the road map to future success.<\/p><\/blockquote>\n

\n

Post-Chaos 1.0 | Igniting digital leadership and innovation: At the End of This Blog, You Will Buy Me a Car<\/a><\/p>\n

Good post by my coworker at Ciceron<\/a>. I like the part about Apple and this conclusion: Advocates are “giving them the road map to future success”. One big part of that, however, is granting budget to actually ACT on great suggestions from fans. If there is no budget to act, there will likely be no success, only passionate suggestions. Businesses rarely make money JUST collecting great suggestions about their product or service.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

We\u2019re at a nexus where we finally put a dagger in the idea that social media is an actual media broadcast channel. It is not. And treating it as one has us in the wrong mentality. Facebook, online forums (like car enthusiasts sites), LinkedIn, and many other sites are places of critical conversation, celebration, critique, […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[576,1821],"class_list":["post-8797","post","type-post","status-publish","format-quote","hentry","category-uncategorized","tag-marketing","tag-social-media","post_format-post-format-quote"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/8797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=8797"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/8797\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=8797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=8797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=8797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}