{"id":8320,"date":"2011-11-17T02:37:30","date_gmt":"2011-11-17T02:37:30","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/but-this-re-setting-of-the-scoring-dial-and-the\/"},"modified":"2011-11-17T02:37:30","modified_gmt":"2011-11-17T02:37:30","slug":"but-this-re-setting-of-the-scoring-dial-and-the","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/but-this-re-setting-of-the-scoring-dial-and-the\/","title":{"rendered":""},"content":{"rendered":"<blockquote><p>But this re-setting of the scoring dial and the fall out, really underscores the fundamental flaw in any attempt to measure \u201cinfluence\u201d so dependent on subjective context (a problem I noted back in May.) In fact, now I am beginning to wonder if ANY externally driven Influence scoring methodology is useful given the complexity in determining who has influence and in what areas, (more than once I was amused at how Klout thought I was expert on \u201cRussia\u201d or \u201cWarfare\u201d \u2013 maybe because my blog is called \u201cTrenchwars\u201d). So I also can\u2019t help but question whether Klout would do well to not to recalibrate their \u201cInfluence\u201d scoring model (which then disqualifies it as a \u201cstandard\u201d by any measure) but to recalibrate exactly what they are REALLY measuring. Stripping away techno-buzz, isn\u2019t it more accurate to say that Klout is really measuring a person\u2019s content distribution capabilities \u2013 not their influence at all?<\/p><\/blockquote>\n<div class='attribution'>\n<p><a href=\"http:\/\/adage.com\/article\/digitalnext\/hey-klout-measuring\/230997\/\" target=\"_blank\" rel=\"noopener\">Hey, Klout, What Are You Really Measuring? | DigitalNext: A Blog on Emerging Media and Technology &#8211; Advertising Age<\/a><\/p>\n<p>A great point. And why I wish Klout told you more about amplification and distribution of content, which is something that\u2019s easily measurable and standardized.<\/p>\n<p>(via <a class=\"tumblr_blog\" href=\"http:\/\/ourmaninchicago.tumblr.com\/\" target=\"_blank\" rel=\"noopener\">ourmaninchicago<\/a>)<\/p>\n<p>That last sentence is interesting:<\/p>\n<blockquote>\n<p>Stripping away techno-buzz, isn\u2019t it more accurate to say that Klout is really measuring a person\u2019s content distribution capabilities \u2013 not their influence at all?<\/p>\n<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>But this re-setting of the scoring dial and the fall out, really underscores the fundamental flaw in any attempt to measure \u201cinfluence\u201d so dependent on subjective context (a problem I noted back in May.) In fact, now I am beginning to wonder if ANY externally driven Influence scoring methodology is useful given the complexity in [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[2599],"class_list":["post-8320","post","type-post","status-publish","format-quote","hentry","category-uncategorized","tag-klout","post_format-post-format-quote"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/8320","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=8320"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/8320\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=8320"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=8320"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=8320"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}