{"id":7948,"date":"2012-01-17T14:43:00","date_gmt":"2012-01-17T14:43:00","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/if-a-sales-organization-spent-their-energy-on\/"},"modified":"2012-01-17T14:43:00","modified_gmt":"2012-01-17T14:43:00","slug":"if-a-sales-organization-spent-their-energy-on","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/if-a-sales-organization-spent-their-energy-on\/","title":{"rendered":""},"content":{"rendered":"

If a sales organization spent their energy on understanding their customer\u2019s actual experience and behavior and then sought to deliver services that made their lives a little easier, they might end up with a great strategy for building enduring relationships. Inevitably it would actually point to creating content that is helpful to customers\/prospects\/influencers. So, right back to that content marketing model we are all working on just within the context of delivering service.<\/p><\/blockquote>\n

\n

John Bell, via Actionable 2012 Social Business Predictions: #4 Social Selling as a Service – Digital Influence Mapping Project<\/a><\/p>\n

Well said. Good post. One more quote:<\/p>\n

\n

I am all for quick hits and big solutions. I would suggest committing to a content strategy based upon delivering the most useful content possible to your customer\u2019s decision-making process.<\/p>\n<\/blockquote>\n

Agree with that, too. Doing it really well is the challenge.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If a sales organization spent their energy on understanding their customer\u2019s actual experience and behavior and then sought to deliver services that made their lives a little easier, they might end up with a great strategy for building enduring relationships. Inevitably it would actually point to creating content that is helpful to customers\/prospects\/influencers. So, right […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1761,576],"class_list":["post-7948","post","type-post","status-publish","format-quote","hentry","category-uncategorized","tag-content","tag-marketing","post_format-post-format-quote"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/7948","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=7948"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/7948\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=7948"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=7948"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=7948"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}