{"id":7797,"date":"2012-02-16T20:24:50","date_gmt":"2012-02-16T20:24:50","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/if-a-short-term-marketing-gimmick-is-all-youre\/"},"modified":"2012-02-16T20:24:50","modified_gmt":"2012-02-16T20:24:50","slug":"if-a-short-term-marketing-gimmick-is-all-youre","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/if-a-short-term-marketing-gimmick-is-all-youre\/","title":{"rendered":""},"content":{"rendered":"
\n

If a short term marketing gimmick is all you\u2019re after, that\u2019s fine (and it\u2019s still going to require investment). But if you are really trying to adapt your business to the demands and pressure that social communication and culture is creating, and ensure that you\u2019re integrating social horizontally as well as vertically, it\u2019s a long-term play \u2013 think years, not months \u2013 that will require you to commit effort and resources, and embrace the discomfort that comes with change. <\/p>\n

If those things don\u2019t interest you, you aren\u2019t ready to be a social business. That\u2019s the uncomfortable truth. Change is a sexy idea, until it costs. But the result of that change is what eventually defines you and the future of your business. The companies investing in their business models will win, every time.<\/p>\n<\/blockquote>\n

\n

Change Is Sexy, Until it Costs | Brass Tack Thinking<\/a><\/p>\n

Well said. Well said.<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

If a short term marketing gimmick is all you\u2019re after, that\u2019s fine (and it\u2019s still going to require investment). But if you are really trying to adapt your business to the demands and pressure that social communication and culture is creating, and ensure that you\u2019re integrating social horizontally as well as vertically, it\u2019s a long-term […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"quote","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[576,1821],"class_list":["post-7797","post","type-post","status-publish","format-quote","hentry","category-uncategorized","tag-marketing","tag-social-media","post_format-post-format-quote"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/7797","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=7797"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/7797\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=7797"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=7797"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=7797"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}