{"id":5839,"date":"2013-02-25T16:32:00","date_gmt":"2013-02-25T16:32:00","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/working-definition-of-oreoing\/"},"modified":"2013-02-25T16:32:00","modified_gmt":"2013-02-25T16:32:00","slug":"working-definition-of-oreoing","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/working-definition-of-oreoing\/","title":{"rendered":"Working definition of &#8220;Oreoing&#8221;"},"content":{"rendered":"<p><strong>&ldquo;<a href=\"https:\/\/twitter.com\/digitalshields\/status\/305843962072158208\" target=\"_blank\" rel=\"noopener\">Oreoing<\/a>&rdquo; <\/strong><em>&ndash; The realtime actions taken by digital marketing agencies to inject a brand&rsquo;s presence into the social media conversations surrounding a specific situation during a live event.<\/em><\/p>\n<p>Does that cover it? What am I leaving out &ndash; besides adding the word &ldquo;obnoxious&rdquo; after the first &ldquo;The&rdquo;?<\/p>\n<p><strong>Or!<\/strong> Do we just call this &ldquo;Real-Time Content Marketing&rdquo; as David Armano <a href=\"http:\/\/darmano.typepad.com\/logic_emotion\/2013\/02\/rtm_fact.html\" target=\"_blank\" rel=\"noopener\">suggests<\/a>?<\/p>\n<p><strong>Update:<\/strong> I think this definition needs to reflect how brands are trying to accomplish what Oreo did during the Superbowl blackout, but without a &ldquo;Superbowl blackout-like&rdquo; event. Getting closer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&ldquo;Oreoing&rdquo; &ndash; The realtime actions taken by digital marketing agencies to inject a brand&rsquo;s presence into the social media conversations surrounding a specific situation during a live event. Does that cover it? What am I leaving out &ndash; besides adding the word &ldquo;obnoxious&rdquo; after the first &ldquo;The&rdquo;? Or! Do we just call this &ldquo;Real-Time Content [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[375,2350],"class_list":["post-5839","post","type-post","status-publish","format-standard","hentry","category-uncategorized","tag-digital-marketing","tag-oreoing"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/5839","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=5839"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/5839\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=5839"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=5839"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=5839"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}