{"id":5426,"date":"2013-05-08T03:53:00","date_gmt":"2013-05-08T03:53:00","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/marksbirch-if-you-want-to-know-why-nearly-all\/"},"modified":"2021-07-20T21:27:33","modified_gmt":"2021-07-20T21:27:33","slug":"marksbirch-if-you-want-to-know-why-nearly-all","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/marksbirch-if-you-want-to-know-why-nearly-all\/","title":{"rendered":""},"content":{"rendered":"<div id='gallery-1' class='gallery galleryid-5426 gallery-columns-3 gallery-size-thumbnail'><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/mugshotmonday.com\/site2\/marksbirch-if-you-want-to-know-why-nearly-all\/attachment\/5427\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/mugshotmonday.com\/site2\/wp-content\/uploads\/2013\/05\/tumblr_mmey8bbzZx1qbmkrqo1_640.jpg?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/mugshotmonday.com\/site2\/wp-content\/uploads\/2013\/05\/tumblr_mmey8bbzZx1qbmkrqo1_640.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/mugshotmonday.com\/site2\/wp-content\/uploads\/2013\/05\/tumblr_mmey8bbzZx1qbmkrqo1_640.jpg?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/mugshotmonday.com\/site2\/wp-content\/uploads\/2013\/05\/tumblr_mmey8bbzZx1qbmkrqo1_640.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure><figure class='gallery-item'>\n\t\t\t<div class='gallery-icon landscape'>\n\t\t\t\t<a href='https:\/\/mugshotmonday.com\/site2\/marksbirch-if-you-want-to-know-why-nearly-all\/attachment\/5428\/'><img loading=\"lazy\" decoding=\"async\" width=\"150\" height=\"150\" src=\"https:\/\/i0.wp.com\/mugshotmonday.com\/site2\/wp-content\/uploads\/2013\/05\/tumblr_mmey8bbzZx1qbmkrqo2_640.jpg?resize=150%2C150&amp;ssl=1\" class=\"attachment-thumbnail size-thumbnail\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/mugshotmonday.com\/site2\/wp-content\/uploads\/2013\/05\/tumblr_mmey8bbzZx1qbmkrqo2_640.jpg?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/mugshotmonday.com\/site2\/wp-content\/uploads\/2013\/05\/tumblr_mmey8bbzZx1qbmkrqo2_640.jpg?zoom=2&amp;resize=150%2C150&amp;ssl=1 300w, https:\/\/i0.wp.com\/mugshotmonday.com\/site2\/wp-content\/uploads\/2013\/05\/tumblr_mmey8bbzZx1qbmkrqo2_640.jpg?zoom=3&amp;resize=150%2C150&amp;ssl=1 450w\" sizes=\"auto, (max-width: 150px) 100vw, 150px\" \/><\/a>\n\t\t\t<\/div><\/figure>\n\t\t<\/div>\n\n<p><a class=\"tumblr_blog\" href=\"http:\/\/birch.co\/post\/49887255674\/if-you-want-to-know-why-nearly-all-companies-suck\" target=\"_blank\" rel=\"noopener\">marksbirch<\/a>:<\/p>\n<blockquote>\n<p>If you want to know why nearly all companies suck at content marketing, these two charts should make it abundantly clear. \u00a0Org charts? \u00a0Committees? \u00a0That is a good way to slow the process and lose in a world that moves at the speed of social media and memes. \u00a0Oh, and then you have to add \u201clegal review\u201d to everything\u2026<\/p>\n<p>Less is more when it comes to creating and delivering great content marketing. \u00a0Relevance and timeliness is everything. \u00a0That is something you do not get out of meetings, committees and cross-functional groups.<\/p>\n<\/blockquote>\n<p>Exactly what <a href=\"http:\/\/birch.co\/post\/49887255674\/if-you-want-to-know-why-nearly-all-companies-suck\" target=\"_blank\" rel=\"noopener\">Mark Birch<\/a> says above. Also, the part about &ldquo;orchestration of content&rdquo; made me wince. Can&rsquo;t even type the entire sentence. Maybe it&rsquo;s just me.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>marksbirch: If you want to know why nearly all companies suck at content marketing, these two charts should make it abundantly clear. \u00a0Org charts? \u00a0Committees? \u00a0That is a good way to slow the process and lose in a world that moves at the speed of social media and memes. \u00a0Oh, and then you have to [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"gallery","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1761,2056],"class_list":["post-5426","post","type-post","status-publish","format-gallery","hentry","category-uncategorized","tag-content","tag-content-marketing","post_format-post-format-gallery"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/5426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=5426"}],"version-history":[{"count":1,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/5426\/revisions"}],"predecessor-version":[{"id":5429,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/5426\/revisions\/5429"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=5426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=5426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=5426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}