{"id":10943,"date":"2010-07-07T16:29:50","date_gmt":"2010-07-07T16:29:50","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/the-timecom-sort-of-paywall-is-smarter-than-a\/"},"modified":"2010-07-07T16:29:50","modified_gmt":"2010-07-07T16:29:50","slug":"the-timecom-sort-of-paywall-is-smarter-than-a","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/the-timecom-sort-of-paywall-is-smarter-than-a\/","title":{"rendered":"The Time.com &#8216;Sort-Of Paywall&#8217; is Smarter than a Real Paywall"},"content":{"rendered":"<p><a href='http:\/\/markarms.tumblr.com\/post\/781467336\/the-time-com-sort-of-paywall-is-smarter-than-a-real'>The Time.com &#8216;Sort-Of Paywall&#8217; is Smarter than a Real Paywall<\/a><\/p>\n<div class=\"link_description\">\n<p>&lt;pullquote&gt;<\/p>\n<blockquote>\n<p>Actually, Time Inc.\u2019s strategy is brilliant. It\u2019s also <a href=\"http:\/\/mediamemo.allthingsd.com\/20100707\/time-inc-s-web-paywall-explained\/\" target=\"_blank\" rel=\"noopener\">not  really new<\/a>. People magazine and People.com have been separating the  print peanut butter from the web chocolate for nearly three years. I  worked at People.com from 2002-2008, and it was around 2007 that folks  first started repeating the word \u201cdifferentiation.\u201d Differentiation! So  magical! That is: Keep the content where it originated, and where it  will be most valuable.<\/p>\n<\/blockquote>\n<p>&lt;\/pullquote&gt;<\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>The Time.com &#8216;Sort-Of Paywall&#8217; is Smarter than a Real Paywall &lt;pullquote&gt; Actually, Time Inc.\u2019s strategy is brilliant. It\u2019s also not really new. People magazine and People.com have been separating the print peanut butter from the web chocolate for nearly three years. I worked at People.com from 2002-2008, and it was around 2007 that folks first [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[290,3037],"class_list":["post-10943","post","type-post","status-publish","format-link","hentry","category-uncategorized","tag-journalism","tag-paywall","post_format-post-format-link"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/10943","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=10943"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/10943\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=10943"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=10943"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=10943"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}