{"id":10414,"date":"2010-10-11T19:26:00","date_gmt":"2010-10-11T19:26:00","guid":{"rendered":"https:\/\/mugshotmonday.com\/site2\/soup-in-a-zero-sum-game-turn-back-the-clock\/"},"modified":"2010-10-11T19:26:00","modified_gmt":"2010-10-11T19:26:00","slug":"soup-in-a-zero-sum-game-turn-back-the-clock","status":"publish","type":"post","link":"https:\/\/mugshotmonday.com\/site2\/soup-in-a-zero-sum-game-turn-back-the-clock\/","title":{"rendered":"Soup: In a zero sum-game, turn back the clock"},"content":{"rendered":"

Soup: In a zero sum-game, turn back the clock<\/a><\/p>\n

\n

soupsoup<\/a>:<\/p>\n

\n

mknell<\/a>:<\/p>\n

\n

It\u2019s becoming increasingly apparent to me in a world oversaturated with daily content (see the opt-repeated number of 34GB per day in daily content consumed<\/a>) that the source of the content is becoming increasing less important to individuals, replaced by the delivery format and immediacy of getting that content delivered to you. \u00a0In short – \u201cI know quickly, and when I know once, I don\u2019t need to know again.\u201d, though, seeing the same story in multiple places reinforces it\u2019s perception of importance.\u00a0<\/p>\n

The proliferation of blogs, who will often source just enough of a story\u2019s source to not be accused of\u00a0plagiarism\u00a0(see Huffington Post, for example), have essentially made content a zero-sum game. \u00a0Increasingly, the loyalty to one content source or another comes from it\u2019s ability to repeatedly deliver information of immediate relevance to the user consuming it.<\/p>\n

Why does this matter? Well, it lumps mainstream media in with blogs in the battle for mindshare. \u00a0Loyalty is gone – sources that deliver enough information quickly enough to get the point across to provide watercooler fodder for social media, search engines, and yes, well, watercoolers, is king. \u00a0\u00a0<\/p>\n

So, what are some old media stalwarts do?\u00a0<\/p>\n

Use their archives to compete. \u00a0LIFE does a particularly good job of taking their photo archives and creating pieces<\/a> that speak to timeless stories<\/a>\u00a0that\u00a0play well<\/a> in today\u2019s \u201ccreated for sharing<\/a>\u201d content ecosystem.\u00a0<\/p>\n

The New York Times has long had their archives digitized, allowing timeless debates<\/a> to easily be compared to those of today<\/a>. (Though, paying on a per article basis for older stuff kinda sucks \ud83d\ude42 )<\/p>\n

TIME magazine\u2019s digitization of all issues from 1923 allow you to revisit controversies<\/a> that take a very similar track to those we deal with in the present day<\/a>.\u00a0<\/p>\n

This use of the \u201cpast\u201d gives new life to old debates and content, and gives a new generation of people the opportunity to learn and share from the past (I\u2019ll save the parable about history repeating itself)\u00a0<\/p>\n

There\u2019s so much to be said for \u201cwe were there\u201d in media that today\u2019s blogs are lacking. \u00a0Even the best and longest have lasts merely a decade or so, and in the scheme of things, ten years isn\u2019t really much \u201chistory\u201d – in fact, it\u2019s just \u201cgetting started\u201d.<\/p>\n

The true test will take some time. \u00a0In 20 years, will the NY Times be replaced with Mediaite? Will the Wall Street Journal be remembered along side Business Insider? \u00a0Will WIRED and Mashable be in the same sentence all the time?\u00a0<\/p>\n

We\u2019ll see. \u00a0They\u2019ll just have to \u201cbe there\u201d for a little bit longer.<\/p>\n<\/blockquote>\n

Content was king, but I think the next wave is Context is king. With a slew of information for us to wade through, leverage the wisdom of the past to make sense of the present and help us understand the future.<\/p>\n

Long standing media properties have something that upstarts don\u2019t, as Matt points out, their extensive archives. Most of them are\u00a0under-utilizing\u00a0the value of that information.\u00a0<\/p>\n

The Times and WSJ are uniquely positioned to present value by opening up APIs to dig into the archives and produce all sorts of interesting applications using that deep, rich well of years of original reportage. The Times already does it to an extent, with their R&D group<\/a>, others would be wise to follow their lead.<\/p>\n<\/blockquote>\n

Good ideas right there. Nothing to add from me. Yet.<\/p>\n

<\/blockquote>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

Soup: In a zero sum-game, turn back the clock soupsoup: mknell: It\u2019s becoming increasingly apparent to me in a world oversaturated with daily content (see the opt-repeated number of 34GB per day in daily content consumed) that the source of the content is becoming increasing less important to individuals, replaced by the delivery format and […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"link","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[1761,290],"class_list":["post-10414","post","type-post","status-publish","format-link","hentry","category-uncategorized","tag-content","tag-journalism","post_format-post-format-link"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/10414","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/comments?post=10414"}],"version-history":[{"count":0,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/posts\/10414\/revisions"}],"wp:attachment":[{"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/media?parent=10414"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/categories?post=10414"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/mugshotmonday.com\/site2\/wp-json\/wp\/v2\/tags?post=10414"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}